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Attract New Customers

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Using fruit and berry adjuncts in brewing is age old, perhaps best known in Belgium lambics, but certainly a historic part of cider and mead. In recent years, the flavor of fruit is driving growth in craft beer, traditional beer, and cider across the country.

Craft beer boasts fastest revenue growth of all alcohol segments

Seasonal beers could bring more female drinkers to segment.
By Stephanie Cernivec
December 12, 2014